23rd Jan '14

From my perspective working with over 80 product teams, data is important… but there’s no replacement for design instincts built on a foundation of experiences that include failures. As engineering and design become ever closer collaborators, the biggest challenge is to make decisions through a careful balance between data and instinct.

From the article ‘Should Tech Designers Go With Their Guts — Or the Data?’ by Braden Kowitz (a Design Partner at Google Ventures)
www.wired.com/opinion/2013/1...

23rd Jan '14