18th Mar '14

jonathan_ive_opener2

From my perspective, the biggest gift from Steve Jobs and Jonathan Ive (or Apple) isn’t the wonderful products, it’s showing “the world” the mind of design; that the business practice of focusing on optimisation and exploitation (as well as awful shortcuts as copying/stealing) is a short lived cycle with low traction. Below are two quotes pulled from this article: time.com/jonathan-ive-apple-...

Objects and their manufacture are inseparable. You understand a product if you understand how it’s made,” he says. “I want to know what things are for, how they work, what they can or should be made of, before I even begin to think what they should look like. More and more people do. There is a resurgence of the idea of craft.

We’re surrounded by anonymous, poorly made objects. It’s tempting to think it’s because the people who use them don’t care — just like the people who make them. But what we’ve shown is that people do care. It’s not just about aesthetics. They care about things that are thoughtfully conceived and well made. We make and sell a very, very large number of (hopefully) beautiful, well-made things. our success is a victory for purity, integrity — for giving a damn.

18th Mar '14