One of my last projects at POKE was to design and build a tiny page for Motorola. The website ended up being quite a bit smaller, quite a bit different and took quite a bit longer to finish than initially planned. This is the kind of thing that might happen when dealing with large bureaucratic companies across the atlantic. However, the most important ingredient in this creative execution wasn’t the website though.
To demonstrate the features of the new Motorola E8, Poke enlisted the help of legendary mover David Elsewhere (to call him a dancer doesn’t really describe the half of it). We worked with Motorola to find a way that could combine content and product demo in a fresh way. Maybe even making it interesting enough that people might talk about (and distribute) a product demo…
And yes (before you ask); David Elsewhere has been used/seen in advertising before. Most famously the VW Golf remake on Gene Kelly’s Singin’ in the Rain dance. But browse youtube and you will find quite a few more.
To have a look at the website and the other four new videos of David Elsewhere visit:
http://direct.motorola.com/hellomoto/rokre8/experience/