Culture Club is an interesting article by Andy Polaine. In the article Andy mentions POKE as an example of an agency who have managed to create a great company culture. I concur.
“You never want to have three people the same, because they can all do the same thing,” he [Simon Waterfall] advised. “When you see something that you can do, there are only two responses. One is, ‘Ooh! That’s better than I can do [it],’ or ‘Oh, that’s worse than I can do it’. When you see something in a completely new field by someone else, something in you goes back to that childhood experience of, ‘F**k me! How did you make that?!’ You’re allowed to be generous of spirit, you’re allowed to have that wonderment. Choosing the most diverse group so that they don’t step on each other’s toes and have enough goodwill to be able to work together – that’s great.”