V&A Village Fete

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For the 4th year running, POKE will have a stall at the V&A Village Fete. It’s always tons of fun, so I suggest you all cancel whatever plans you might have for Friday the 27th and Saturday the 28th of July and come on down!

V&A and Scarlet Projects present Village Fete, the contemporary take on the traditional English fete. Over 30 of the most inventive and dynamic creative individuals working in the UK today come together to create an extraordinary array of stalls offering games to play and products to win.

more info at the V&A website

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Hello, my name is Derek, and I’m a GPS-enabled bull in a field somewhere in England

spotthebulltumnagel.gifYesterday we atPOKE launched a new project. That, in it self, might not be a blog-worthy piece of news, but this little project includes a GPS device, four web-cams, a field divided into 80 zones, a bull called Derek, some Glastonbury tickets, a tiny sign-up form with an absolutely brilliant cognitive test and a Uniform Resource Locator:www.orange.co.uk/spotthebull/.

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On Monday I lost my driving license, on Wednesday I drove a Ferrari 360 Modena

scuderia_ferrari_logo.gifAs a christmas present from POKE this year, Simon Ridgwell and I received a Ferrari Experience from Red Letter Days. People who know me know that I’m not only a huge fan of the Scuderia Ferrari (Formula 1 Team), I’m also a huge fan of the the main sponsor of the team: their amazing road cars, and that this present is realistically the closest anyone could get to giving me the perfect present without spending about £100000 (which would be overwhelming, but I wouldn’t turn it down).

It was something special.

As the title implies, I lost my license two days before I was scheduled for my mighty experience. I didn’t lose it on a traffic related incident, rather in a weird “Disappeared Along With My Wallet and Mobile Phone From My Fat While I Was At Home” incident… it is still not resolved (and probably never will). It looks like someone just walked in through the front door and picked them up from the table and left.
When I realised that the wallet was nowhere to be found, I got a cold-sweat whether or not I would be allowed to drive with no physical driving license, just a photocopy of the passport and driving license I sent to the Smile bank when I applied for an account.
It turned out that the people at Donington Park were very relaxed (and understanding) over the fact that I just had a black-and-white copy of my driving license.

Getting there

Since it was a bit of a special day, and since Simon Ridgwell is a proud member of Classic Car Club, he decided to go there in style. We left from Hammersmith at 6.30 and arrived to Donington Park Grand Prix Circuit at 9:14, which gave us about 60 second to sign in — which was plenty, in a Rolls Royce Silver Spirit. To be honest, the gasoholic Rolls Royce probably shares more genes with his cousins at sea (boats) than it’s fellow friends on the road (cars). Smooth ride though.

Introduction

Before we got guided to the track we had a short introduction. It was a brief outline of the day, some rules and some history about the track. Very brief but very helpful. What I didn’t know (and that was a pleasant surprise) was that they actually had a Formula 1 race at Donington Park, the 1993 European Grand Prix, which is mainly remembered for Ayrton Senna’s opening lap.

MINI Copper S

The first step was to learn the track, so we got behind the wheel of a MINI Cooper S for 15 minutes with an instructor. The MINI Copper S was a very pleasant surprise and a very very funny ride.

For me the first step was split into two parts.

  1. Learn to change gear with the right hand.
  2. Learn the track and drive it race-driver style and not road-driver style.

After the first corners, Redgate, going into Craner Curves, my instructor asked me, very politely, “Nico, have you ever driven a manual?” Obviously I wasn’t doing that great on point A. I told him, “Yeah, just need to get used to the gears”. Around corner 7, McLean’s, still on the first lap, he asked me again, this time with a bit more seriousness in his voice. “Nico”, he said, “are you sure you have driven a manual before?”. Then I just had to give the long explanation that I’m not use to having the gear stick on the left side.

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On the third lap going into corner 4, Old Hairpin, I was already making huge progress, and about 3 laps later I was throwing the gears into place (mostly just between 3rd and 4th) and could finally focus on part B — drive the track like a race-driver and not a road-driver.

Towards the end of the session I was doing OK. But I wasn’t like, “get on with it, I know this!”, rather, “can’t I stay in the Mini for another 15 minutes?”

Single-seater

So, going into the single-seater I wasn’t that confident. I was a bit worried that I wouldn’t be able to get the most out of it.

The single-seater had the gear-stick on the right side, which was nice, but what a gear-stick…

The cockpit was tight. And everything was in “race mode”, with that I mean the clutch, the break, the throttle and the gear box were not very polite; they were very stiff and — you know — not very “comfortable” or “forgivable”. It took me four attempts to get the car going. It stalled 4 times. It wasn’t that embarrassing, it was more worrying to what would happen on the actual track…

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But once I got going it was just fine. It wasn’t a comfortable ride as in leather seats and classical music (or lovely engine sound), but it was comfortable as in: this thing is stuck to the road. The max speed was (supposed to be) 145mph (234km/h). I don’t know if that was true or not. All the indicators in the car were switched off. On the Strakey’s and Weatcrof Straight it felt like the car had reached it’s full potential, and it didn’t give the sensation of 234km/h… maybe I’m just greedy ;)

Ferrari 360 Moderna

And then it was time for the finale — the Ferrari 360 Moderna. During the day the Ferrari’s had been on the track creating lovely acoustic, and every time they got on the straight you just had to look down towards the end of Weatcrof Straight. I’m sure it’s just a novelty, but the sound of the engine is hypnotising.

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Im not unique being a great fan of the Ferrari road cars or the Scuderia — they are very easy to like — but Ferrari, to me, is something unique, and the more this world “evolves” the uniqueness of Ferrari as a brand and idea just grows. It might seem as an easy formula, but they do what they do with great passion, the heart in the right place and for the right reason.

The 360 Moderna had no clutch or gear stick, instead you, in true Formula 1 style, use paddles situated behind the steering wheel to change gear. This was soooo nice. I don’t know whether I would prefer it over a normal gear-stick on the right side (probably not on a race track), but now, sitting on the left — this was just perfect. Now I could focus on listening to my instructor, focusing on the apex and improving my driving.

It was magical.

I have no idea, and to be honest — I don’t care, what top speed I got up too. It didn’t really matter once you were out there. A) Because it did go extremely fast and the car just kept begging for more. B) It was more about getting the whole thing to flow smoothly and letting the engine sing. I actually didn’t look at the dashboard once during my drive.

To me, if somethings gonna be magical, special, unique; it has to have at least two reference points or units. Having a high top speed, being rich, being happy etc and so on, it’s not special or even a hard achievement; it’s when you add a second or third unit to the equation it’s get interesting, special, hard or admirable.

Having just a high top speed is a bit like buying a pair of “nice” and expensive sunglasses and not understanding that it is totally irrelevant how the sunglasses look on the shelf, it’s when they are resting on you nose in-front of you eyes that they should fit. Ironically, the sunglasses mistake is something Italians do all the time.

The biggest disappointment with the Ferrari was the amount of time I got to spend with it. Think we only did four laps.

Lotus Elise

As a bonus, we got 2 laps in a Lotus Elise with a professional race driver. He was good. Very good. Professional.

I wished I got this ride before going into the Ferrari… but I do understand why they give you this treat after. Quite sure that if I drove the same line as he did, today Donington Park would have one less Ferrari.

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Finally

Before I post the last photo of me getting out of the Ferrari, I’d like to raise my hat to everyone who works at Donington Park — especially the instructors. Everyone was extremely friendly and helpful. A huge plus and many thumbs up.

And, to be honest, if I was the instructor in the Ferrari sitting next to myself, I wouldn’t have pushed or let me drive as hard, and fast as he did.

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A glimpse of the POKE office

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Creative Review have done a small piece on the new POKE office. I’m very pleased that my Swedish clogs made it in there.

more photo and the article can be found here

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Llangadog, Wales

wales.gif This past weekend, the entire company of POKE went on a city break together. Third year running, this little “company get away” has become a nice little tradition. First year we (then 12) went to Tuscany in Italy, last year we (then 28) went to Sussex in England and this year we (40) went to Llangadog in Wales (just west of Brecon Beacons National Park). I don’t want to compare them to each other, since they have less incommon than common. What they do have in common, though, is that they are a bucket full of fun.

Here are some links

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1. Topshop, 2. GoodFood, 3. Dorling Kindersley

The last of the three monster projects I was involved in during 2006, has been launched, so I thought I would present all three under the same post.

So in chronological order:

  1. topshop.com A huge e-commerce website. POKE designed and built the html templates that then was incorporated into a huge system build by IBM that goes under the name ‘webasphere’. The difficulties were to get the web page to feel fresh and still keep within all the heavy restrictions the system came with.
    Read more about the website at Tom Hostler’s blog

  2. bbcgoodfood.com A website for an already existing magazine. This was a very intense project with almost no speed bumps along the road. All wireframes had been done. All content existed.
    Read more about the website at Tom Hostler’s blog

  3. travel.dk.com Last but not least. A web site for the travel books published by Dorling Kindersley (DK).
    Aside from the normal travel website stuff – browsing your chosen destination and viewing/reading about attractions – you can create your own attractions, print, download and share your own compilation or personalised travel guide.

    This website is massive and includes a lot of good features. So, visit it, sign up and explore.
    Read more about the website at Tom Hostler’s blog

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2006

So, we are now a few weeks into 2007 and it’s about time to look back at 2006 and see what actually happened. Since I have had this digital online journal for almost a year (1st of May), 80% of what I’m mentioning here have already been documented earlier.

2006 for me started with coming back from San Francisco (where I had celebrated Christmas (in Lake Tahoe) and New Years (San Francisco) with my girlfriend Willow and her family) and began moving in with Willow to her flat.

During 2006 we had done quite a few improvements to this flat. First we extended the loft so the bedroom got a bit bigger, then we changed the flooring and built a loft bed in one of the bedrooms. But 2006 has just been the beginning… If everything goes as planed, during 2007 I will tell you all about the new kitchen, the new bathroom and the new staircase up to the loft.

 

Work

I don’t talk much about work on this journal. And that’s not because I don’t do any work or that nothing exiting happens at work. No, the main reasons is when i’m not working, and sitting by the computer, I prefer not to talk, reflect or spend time on work related stuff.

I have been at POKE for over three years now, and during these three years a lot has happened e.g. we have grown 462.5% in size, changed offices twice, rolled out a lot of really nice work and won more awards than I can remember. So, as a big reward for our great achievements, about a month ago, we moved into 10000 sq. ft. of dedicated private space.

So 2007 surely kicks off big.
It’s a bit of a fresh start.
A new start.

Two of the bigger pieces of work I been involved in during 2006 was the new topshop.com and the GoodFood magazine website. Thanks to a brilliant team and exceptionally brilliant client, I can look at them both and be extremely satisfied.

 

Sport (F1 basically)

2006 brought me back to Formula One, and the 2006 season was amazing and it definitely made way for an exciting 2007!! The biggest news was of cause the creation of the new 10th of September tradition of German beer and spaghetti tomato sauce, a new tradition to salute and remember the announcement by Scuteria Ferrari of Micheal Schumacher’s retirement as a race driver.

 

Music

So what’s the best album 2006… well it turns out being quite hard… all the ones I’d thought of, turned out being released in 2005! Such as With Teeth by Nine Inch Nails, Go Down! by David Sandstrom and Potemkin City Limits by Propagandhi.

Don’t know, was 2006 a dry year for people with my kind of music taste? What have I missed…

Born In The U.K. by Badly Drawn Boy, 9 by Damien Rice and Dreamt For Light Years In The Belly Of The Mountain by Sparklehorse are OK, wouldn’t go so far and give them the title ‘Best Album of 2006. (they have done better).

The one album that took me by surprise was Comfort Of Strangers by Beth Orton. So, until further notice Comfort of Strangers can wear the crown of Album of the Year 2006.

 
During the end of 2005 i decided to ‘grab myself in the collar’ and take care of the concert opportunities that comes with living in London. So I ended 2005 strongly with seeing Anthony and the Johnsons, Eels, Unseen, Randy, Flogging Molly, Millencolin and Jeff Tweedy, and have followed through into 2006. Some concert reviews pre this blog can be found on my last.fm journal.

2005 I also left The Above. Which means that during 2006 I have been ‘bandless’. Think that’s one of the main reasons I have managed to get up to so much stuff. I do miss playing though, and might just pick it up again in 2007…

Below is a list of the gig’s I went to during 2006. The absolute highlights was the acoustic Foo Fighters concert and the Tindersticks concert.

  1. Jason Mraz, warm up by Raul Midon

    The Mraz gig was probably this years biggest disappointment. Saw him preform an ‘absolute masterpiece’ two years prior, and this time he just managed to reach ‘average commercial ass-selling and record label selling shite’. He didn’t even get close to his potential and wasn’t even near to meet my expectations.

  2. Nizlopi

    Willow almost passed out on this gig.

  3. Iron & Wine and Calexico

    Saw Calexico back in 1998 in a small pub in Stockholm, Sweden. Calexico 2006 is definitely another band on stage (in a good way). For Iron & Wine the venue was a bit to big.

  4. The Shins

    Read more here.

  5. Foo Fighters

    One of the best concerts I’ve been to. Read more here.

  6. Foo Fighters, warm up by Juliette & the Licks, Angels & Airwaves, Queens of the Stone Age, Motörhead

    The biggest concert I have ever been to. 85.000 people in Hyde Park. It was HUGE. Read more here.

  7. Death Cab for Cutie

    Saw DCFC twice in 2006, first in March and then in June. Tom Hostler took me along to the March gig, and since they were so damn good, we booked tickets for June gig as well. Read more about the June concert here.

  8. The Cult

    As Billy Duffy changed guitar a few songs into the set, I told Willow, “That’s probably the nicest guitar in the world”. Then, on my 28th birthday, Miss W gave me Miss G.

  9. The Rolling Stones

    Read more here

  10. The Veils

    Another suggestion by The Hoss, and again, another band I saw twice in 2006. Read more on Willows blog.

  11. Tindersticks

    Tindersticks preforming their album Tindersticks II. Totally amazing. Read more here.

  12. Hello Saferide

    The most common ‘search keyword’ that brings traffic to this site is ‘songs about ocd‘. The search brings me on place nr 8 on Google and points to the post I wrote about this concert. Read the post here.

  13. Tom Mcrae, Joe Purdy, Steve Reynolds, Jim Bianco

    Read more here.

  14. Robyn

    A weird 5 song mini gig at a small bar in Shoreditch.

  15. David & the Citizens

    See photos from this gig on Willow’s flickr

 

Travels

I have never travelled as much during a year as I have done during 2006. The weird bit is that even if I have been around a bit, I manage to have 6 holidays left towards the end of the year, which leed to an extra week off in London. To prevent this from happaning in 2007 I have already booked off 15 days of my holidays, all 15 to be spend before the second week in March.

  1. San Francisco, United States of America

    Even though the year stared in San Francisco: The Lake Tahoe and San Francisco trip belongs in an non-existing 2005 review and not in this. But it [the trip] was very very nice.

  2. Paris, France

    We spent Easter in Paris. Which was a bit of a disappointment. Paris was not even close to what I expected it to be…

  3. Rome, Italy

    In May we went down to Rome, Italy, to celebrate my dad and his 60th birthday. It was lovely. Think the Paris trip made me realise how much i like Rome. You can read more about the Rome trip here and here.

  4. Rosili Bay, Whales

    In June we went to Rhossili Bay, Swansea, Wales, with David Marks. Read more here.

  5. Skelleftea, Sweden

    As a tradition done every year since I moved to London, Middsummer was spent in Skelleftea. Read more about the trip here and here.

  6. Hel, Poland

    Read more about the amazing week in Hel, Poland, here

  7. Skelleftea, Sweden

    Went back to Skelleftea in the end of October to celebrate my sisters 30th birthday. Read more here.

  8. Newcastle, United Kingdom

    Similar to the midsummer tradition in Skelleftea, Thanksgiving is a trip to Newcastle. This year I made something special.

  9. Dover, United Kingdom

    This was just a one day trip down to the white rocks in Dover. I didn’t know that it was just an hours boat trip between Dover and Calais. The Freestyle song Dover-Calais make it seem like it is at least a few hours; since in the song they meet ‘somewhere between’. Read misleading lyrics here.

  10. Rome, Italy

    Anyone who ever meet or knew my uncle Antonio Nuzzaci will remember the end of 2006 as a very sad moment. During the early hours of Thursday 21st of December he passed away. This cast a shadow over the ending of 2006. Willow and I flew down to Rome to attend the funeral on the 22nd of December, and then we stayed in Rome over Christmas.

  11. Taranto, Italy

    Last week of the year was spent in my parents house in the south of Italy. This might have been the last time we visited Viale Die Pini 18, since a few weeks back they sold the house and are planing to move up to Tuscany. Photos from the Italy trip can be found on Willow’s flickr.

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Moves to 4th and turns 5

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Since the beginning of this week we [POKE] no longer live at the third floor of Biscuit Building – we have moved from a shared space on the 3rd floor to 10000 sq. ft. of dedicated private space on the 4th.

And… it’s wünderbart!

You can find some photos of the new space at Tom Hostler‘s flickr photoset named Poke 3.0. My old desk-mate Dom Goodrum have also uploaded some photos onto his flickr account (yeah, that’s me in action and my beard looks fake!)

AND

Yesterday, the 6th of December, on the very same week we moved upstairs, POKE turns 5 years old!!

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Global Rich List and the users of Digg.com

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Globalrichlist.com is an award winning website that POKE did back in 2002, 2003 (or something), that has this week (again) made it into the spotlight.

Iain mentioned the webs ‘coming back to life’ phenomena a few days ago in his post titled Tea for 2.0, where he talks about another POKE project, Teabuddy.

That’s one of the things I love about online. Things can just live on forever, getting discovered by new audiences up to years after they originally launched.

This monday (13th november), Global Rich List made it to the top of Digg.com, with the post ‘I am the 447,241,380 richest person in the world!, and later on in the week it’s number two on the ‘biggest diggs of the week list‘.

What is Digg?
Digg is a user driven social content website. Ok, so what the heck does that mean? Well, everything on digg is submitted by the digg user community (that would be you). After you submit content, other digg users read your submission and digg what they like best. If your story rocks and receives enough diggs, it is promoted to the front page for the millions of digg visitors to see.

What’s interesting is not the fact that Global Rich List is a good, simple and interesting webpage.
What’s interesting is not the fact that if you get high up on Digg you get loads of traffic.
What’s interesting is how a good, simple and interesting page such as Global Rich List get used by the users of Digg.

Thousands and thousands of Digg users have visited Global Rich List during the last few days, and none (so far) have donated money.

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Clubpub


above photo of Willow and me was talken by Iain Tait, and stolen from his flickr page

Last night we (POKE) held another Clubpub party. This time the theme was ‘back to basics (again)’, and held at a pub called ‘At the Horse and Groom’ in east London.

As always, it was a brilliant night.

Judging from the photo below, Willow, Gustav and I probably left the party a bit to soon.


From left to right, Johan Blid, Igor Clark (with tape hat), Kate Theakston (head banging), Cookie (sweaty guy with an impressive mustache) (photo by Dominic Goodrum)

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