On my two last visits in London I’ve ended up purchasing a few garments from a brand called Uniforms for the Dedicated. The Benjamin Cardigan (left), Israel Shirt (middle) and Haywood Pants (right) to be more precise.

I like clothes that are slightly quirky and that have that little extra about them. Uniforms for the Dedicated have just that.

As a pleasant surprise (but also in some ways a rather scary coincident) is that Uniforms for the Dedicated is a Swedish based collective of musicians, illustrators, designers, and more, who together form a continuously growing playground of men’s fashion, music, and various forms of art.

Sometimes the apple doesn’t fall far from the tree.

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