22nd Oct '14

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A co-founder looks back at how a stalled project turned into a historic success.

Our fundamental idea was that people would want to connect and share experiences out in the real world, through snapshots of their lives. In retrospect, Instagram may seem “obvious”?—?communication through photos is universal. But products are defined by a series of decisions and assumptions, and our combination of being photos-first and public-by-default would prove to be a combination that solved an unmet need.

22nd Oct '14