I’m alright.

My dad is also.

We actually came away from the whole experience without a single bruise.

Magic, weird or common?

I don’t know.

I don’t know anyone who has received an unexpected skid while driving in 110-120km/h, resulting into flying off the road into the forest. So all I have to go by is our experience. Which resulted into little drama. We experience little force and an evidence to that is that the airbags didn’t deploy.

According to Wikipedia, rollovers are uncommon and we were lucky: “Rollovers are not very common, but lead to greater rates of severe injury and death”.

The 5 most prominent learnings from this experience is that:

– My dad is awesome.
– Audi build extremely good vehicles.
– Great effort most have gone/go into keeping the side of the road free from dangerous objects.
– When extreme situations occur, some people transforms into brilliant guardians and servants.
– Generally, people carry a lot of fantasies and fear in regards to accidents. People, generally, also like to indulge in an exercise of ‘what if?’. These fears, fantasies and ‘what if’s’ are then projected onto others.

Special thanks to Per-Erik at Assistancekåren in Hudiksvall. A true hero. Second shout-out goes to the nurse in the car behind and the 10+ military soldiers in the van infront — whom all stopped and took care of us and the scene in a very… effective, professional and militant way. Thirdly: ambulance and hospital personal, car rental clerk, car mechanic and insurance customer service representative. Thank you. You have all been absolutely brilliant.

I’m somewhat curious to know what initiated the erratic behaviour. I’ve spoke to the mechanics who investigated the car, and they can’t find anything given the state of the vehicle. I have a strong suspicion that something in regards to the rear right tire failed in some way.

Following the accident I was a bit nervous that injuries would be evident first in a couple of days. So I was a bit cautious (and curious) when I yesterday, 52 hours after the accident, stood on the starting line of Broarna Runt — a 5k race in Skellefteå.

I’m happy to report that I didn’t feel anything and was able to in a relaxed manner execute the race. A lovely PB of 17:50.

I have since March been able to updated the following PB’s: Marathon (3:09:46), Half Marathon (1:27:38), 10k (39:47, done during the Half Marathon) and 5k (17:50).

My car might have ended up in the junkyard, but I feel like i’m still running in the fast lane.

I just finished reading ‘Madness, Rack, and Honey’ by Mary Ruefle. It taught me that the passion present in the creators act of making is infectious. Content, intent, execution and measured success are all, inevitably, subordinate to the love injected while putting it together. Done with love = spreads love. E=mc2.

As someone deeply interested in health, exercise and digital services; I have high hopes on the rumoured “watch” from Apple. I have been using Nike Fuel and Jawbone UP since middle of last year. I also use a Garmin running watch and have past 5000km with Nike+ Running. My evaluation of these services is that “they haven’t found it yet”. I now hope Apples work in this area will.

But besides my interests in the use of… what ever it might be, I’m also awaits (with excitements) how Apple will once again show how you can use design to create products that are desirable, loved and used.

That excitement is partly grounded in the fact that this time around, Apple didn’t release “it” first. They will once again re-invent. Again paint a bigger picture than their competitors.

Samsung being Samsung, releases a watch.
I doubt Apple will release a watch.

At least I hope not.

I hope it’s given a bigger purpose and innovation platform than a product that tells the time. I think it will be more about the wrist than time. Exploration around the use of wrist instead of exploitation on the concept of watch and telling time. What can ‘wrist’ add to their line of products (hardware, software and strategies like their Digital Hub)? Endless!!

This article: Apple and Nike are gearing up for a big announcement this fall, states that Apple is not releasing a smartwatch, rather a smartband.

But you don’t have to analyse rumours or read between the line of ‘Nike to shout downs Wearables Business‘ and ‘Time Cook, CEO Apple, is on the board of NIKE‘.

Just watch this video when Jonathan Ive (Senior Vice President of Design at Apple) was asked on a children’s program how he would approach the brief to design a lunch box, a school bag and pencil case “all in one”.

He said:

We’d be really careful about not having the word ‘box’. It already gives you a bunch of ideas that could be quite narrow. Cause we think of a box to be square or a cube.

I’d be VERY surprised if Apple realises a watch — timepiece, typically worn either around the wrist or attached on a chain and carried in a pocket. If so, I think it will be solely for the name (and marketing), not by design and use (after all, they’ve made the exception with iPhone).

I however won’t be that surprised if Samsung (or Google for that matter) will reverse their current direction and copy whatever Apple releases.