Too much of the design toolset is focused on creating isolated artifacts instead of supporting connected workflows. Design work needs to be better connected, and designers need more support for the half of their job that isn’t drawing shapes, choosing typefaces, or prototyping interactions. The majority of a design job is orchestrating the team, ensuring visual consistency, updating stakeholders, documenting decisions, interpreting feedback, and delivering the work for implementation. When you look at it this way, it becomes clear. We don’t need more visual tools. We need help managing our work and how design relates to the rest of the organisation.
We think there’s a huge opportunity in creating a new kind of design tool, one that designs the other half of design.